I help companies transform their ideas into web and mobile experiences.
Brand Development
Branding is such a powerful tool for businesses of any scale. From Discovery to Drip Campaign, I have your back at every point in the spectrum.
Experience Design
Design for interaction means that it should be both user-centric and measurable. Data is your friend, let it guide the aesthetic and function of the product you are building.
Product Strategy
Every Product Manager knows that the real work begins after the product is launched. Optimizing and evolving the proof requires good strategy and better planning.
Marketing & SEO
Telling the world about your product is an effort that requires more than just a solid plan and some elbow grease, it requires a creative vision for generating impact.
10
Years
Crafting Digital Experiences
Over a decade dedicated to creating design solutions has afforded me a deep understanding about how design influences business.
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Portfolio Snapshot
Here’s some of my recent work:
My General Approach to Experience Design
Organization
Everything starts with getting things in order. Project files, boilerplates, canvases and notepads are primed for the design process.
Research
Data collection is a crucial step to any design project. Whether it’s a content audit or full blown competitive analysis, more information is often better here.
Analysis
Analyzing the information will give you a better idea of what type of strategy is needed for a given product’s success. It’s hard to have a strategy without insights.
Strategy
Measure twice, cut once. Analysis informs us of the best course of action, now all we need to do is plan each step firmly along a timeline.
Documentation
If its not in black and white, then it doesn’t exist. This includes your plan. Having it spelled out makes you accountable during execution.
Conceptualization
This step involves composition of many forms. Story boarding, wireframing, mockups, etc, will produce the visuals for our vision.
Prototyping
Here we try to get the closest to a ‘shipping state’ before building. This means considering interaction patterns as well as user flow.
Optimization
Bringing the cycle back to square one, organizing and collecting user behavior data guides us on what things we fix and what we rebuild.
Other Skills & Expertise
Evoking the Spirit of a Brand
Video Production & Post
From fashion film to product photography, I have experience in both big budget and indie video production environments. As a labor of love, I’ve spent countless hours in capture, product photography, video/ image post, as well as retouch.
Bringing Ideas to Life
Illustration & Animation
Creating illustrations just happens to be another hobby of mine. One of my greatest pleasures is being able to illustrate or animate a static branding piece into something with energy and life.
UX for the Modern Interface
Mobile Dev & Design
While I have designed mobile experiences for years, only recently have I started building them myself. Having designed apps for both iOS and Android, I figured learning how to build them with Swift and Xcode couldn’t hurt me.